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Vail Resorts visits were down, but revenue was OK
If the 2011-12 ski season was a test, Vail Resorts passed with top marks.
The largest resort operator in North America on Tuesday illustrated the power of its season pass program by reporting 2011-12 ski season lift ticket revenue that barely moved from last year despite the worst snowfall in 30-plus years.
In a season that saw a 50 percent annual decline in snowfall and a 12.6 percent decline in visits, the now seven-resort ski industry leader reported a mere 0.3 percent decline in lift ticket revenue.
Which resorts saw the biggest drop in visits? Find out in the rest of this story.